Start HereWith a few minutes of your time, you can begin to measure the impact of ad blocking on your site by following these steps:
- Install and activate the Adtoniq plugin from the WordPress plugin directory.
- Sign up for an Adtoniq Cloud account.
- Create an API key for your website(s) and paste them in to Adtoniq.
- Start measuring the impact ad blocking has on you.
- Design your own strategy for recovering your blocked revenue and services.
- Measure the financial success of your ad block strategy and refine as needed.
Read on for more details on each of these steps.
InstallationTo install Adtoniq, follow these steps:
- From the plugins page of your WordPress admin, search for Adtoniq in the WordPress plugin directory. Alternatively, you can download Adtoniq from from the WordPress plugin page and then upload it to your server, if your WordPress server permits that.
- Click the Install button.
- Click the Activate button.
- Look for Adtoniq News on your WordPress dashboard. This is updated regularly with the latest news about developments in the world of ad blocking.
- Look for the Adtoniq icon on the left side.
Sign up for Adtoniq CloudTo measure the impact that ad blocking has on your website, you need an Adtoniq Cloud account. This is free for the first month, after which you can see how much you would have paid to get a sense of your monthly charges, and then you pay based on your usage of Adtoniq Cloud services. You can also use our cost calculator to estimate your charges without creating an account.
To sign up for Adtoniq Cloud, follow these steps:
- Go to the Adtoniq Cloud sign up form by entering your email address and a password.
- Look for an invitation email to validate your email address.
- Click the Activate button in the email to activate your account.
- Click on the Sign in button on the top of www.adtoniq.com and enter your email address and password.
- In the Authorize a new website form, enter the fully qualified domain name of your website, and an optional description, then click the Authorize new website button.
- Copy the API key for the new website you just created.
- Sign in to your WordPress admin interface and click on the Adtoniq gear icon.
- Scroll to the bottom of the page and click on the API Key tab.
- Paste your API key and click save changes.
Once you complete the steps above, you have one month of free access to all Adtoniq Cloud services so that you may fully explore their capabilities. Learn more about Adtoniq Cloud.
Ad block analyticsOnce you have installed the plugin and added your Adtoniq Cloud key, Adtoniq will begin collecting ad block analytics for your site. Click on the Analytics tab to view Adtoniq's built-in analytics.
On the left, you can view your ad block analytics for the last 30 days. This is a rolling window that always begins exactly 30 days before you load the Adtoniq page in your browser. On the right you can view your ad block analytics for the previous 30 minute window. This information is updated in realtime as you view your analytics, and as people come and go from your site the numbers will go up and down. To minimize load on Adtoniq's realtime analytics servers, if you switch to another browser tab while keeping analytics open, you will see "Paused" display in the 30-minutes graph. As soon as you activate the tab again, realtime updates will resume.
Below the graphs you can read a summary of your last 30 days activity, including the number of users blocking analytics, which is different from the number of users blocking ads because not all ad blockers block analytics. This number is important if you use Google Analytics, because it can help you calculate the impact that ad blockers are having on your analytics.
All page views are broken down in to one of three types:
- Green means no ad blocker was detected. This this certainly includes users with no ad blocker installed, it also may include users who have an adblocker but have temporarily disabled it or whitelisted you.
- Yellow means the user had an ad blocker configured to allow acceptable ads. Because this is the default setting for the most popular ad blockers, it's likely a significant percentage of your ad blocked users have already opted in to viewing acceptable ads. This is a revenue opportunity you may address by using Adtoniq's shortcode feature to replace your usual ads with acceptable ads, without needing to ask the user for permission. You can do this without paying the whitelisting fee (aka extortion fee) required in some cases.
- Red means the user is blocking all ads, including acceptable ads. This is an opportuntity to ask your ad blocked users to opt in to seeing AdSense ads, and/or enabling Google Analytics on your site. Learn more about using Adtoniq to show acceptable ads on your site.
Estimating your ad block losses
Enter your monthly page RPM and Adtoniq does the rest to estimate your losses due to ad blocking. This is how Adtoniq calculates the blocked revenue displayed in the analytics tab.
Adtoniq uses a simple formula to estimate your monthly ad block losses, that relies on you first determining one key number: How much revenue does your website normally generate for each non-blocked pageview? This is expressed as revenue per thousand pageviews, abbreviated as RPM for Revenue Per Mille (thousand). If you use AdSense, this is simply the page RPM you can find in your AdSense reports. If you use other services, you may need to put more time into calculating your RPM. Once you know your page RPM, you may enter it into the RPM box on the Analytics tab. From that point on, Adtoniq will calculate your monthly and realtime blocked revenue based on the RPM you enter.
To determine your monthly ad block losses, Adtoniq multiplies the RPM you enter by your monthly blocked pageviews, and then divide by 1000 to account for the M in RPM. This will approximate the amount of ad revenue you are losing due to ad blockers.
But what about Google Analytics? If that is blocked, how does that affect your revenue, since it's not like an ad network that pays you money for your ad unit inventory? Using Google Analytics correctly should result in increased revenue, as compared with not using it. That should be, after all, a primary reason you use Google Analytics.
To determine the financial impact that ad blockers have on Google Analytics, think about the various ways in which you have used it to improve the performance of your website. If Google Analytics were blocked 100%, how would this impact your ability to optimize your revenue? Did you optimize your website flow because you understand how users are behaving on your site? Did this optimization result in more revenue? How much more revenue?
A simple way to estimate your losses from blocked analytics is to take the total monthly revenue generated by your website, and then divide that by an amount that represents the increased revenue you've generated by using Google Analytics. The ad block loss calculator on the home page of www.adtoniq.com divides your revenue by 350, which is a good average number for websites, but you can choose to use your own number too. For example, if you make $1,000 per month from your website, then on average proper use of Google Analytics can increase your revenue by $1000 ÷ 350 = $2.86 per month.
We need to adjust this number according to the number of users that block Google Analytics. This is not the same as the number of users with ad blockers, because not ad blockers block Google Analytics. Adtoniq tracks the number of users that block Google Analytics and reports this on the analytics tab. If we take that $2.86 and multiply that by your Google Analytics block rate, we can estimate the impact . For example, if 10% of your users block Google Analytics, then you are losing approximately $2.85 ÷ 10 = $0.29 per month due to the affect that ad blockers have on Google Analytics.
Once you have a handle on your ad block losses, you can easily build a strategy to address your ad blocked audience. To restore Google Analytics or AdSense, use Adtoniq messaging to reach out to your ad block audience and ask them to opt in to re-enabling these services. They will be presented with a button to click on the bottom of your site that permits them to opt in with a simple tap or click. You may use Adtoniq content protection to restrict parts of your site only to ad blocked users as an incentive to opt in. Once they opt in, your services will be restored.
Getting customer supportWe have these ways you can reach us for customer support:
- Email us at firstname.lastname@example.org.
- Call us at +1.415.340.1949.
- Use the chat widget on the bottom right of this page.
We staff our customer support channels Monday - Friday, 9-6pm Pacific Standard Time. During non-business hours you may have more of a delay before someone gets back to you.